Scalability and time to market

Scalability and Time to Market: Why are these factors essential when developing a mobile app?

Nowadays, when it comes to developing an application, we need to consider several factors, one of which is time to market, and the second one is scalability.   

In the following article, we will see the importance of defining a time to market and how scalability can make or break the success of a mobile application.  

Why is Time to Market Important for Businesses?  

In a nutshell, Time to Market refers to the time from conceiving the idea about a product to launching the final product or service to customers. Businesses mainly use it during new product development (NPD) and new product introduction (NPI) to gain first-mover advantages.  

But why is Time to Market important for businesses? Being competitive in the marketplace defines your business’s success, so a late product introduction can decrease the opportunity for revenue generation and accelerate the product’s obsolescence.  

If you want to be able to forecast when your product hits the market, you will need to be more streamlined and efficient in your company’s product development process.  

What Does Scalability in an App Mean?  

Scalability, in its simplest form, means that your app can effectively handle increasing users, transactions, and data volume without performance issues.   

A mobile app needs to expand and adapt quickly as more people use it, but if the number of users keeps growing and scalability is ignored, the app may have performance issues, slow loading times, and crashes frequently.  

The goal is to deliver consistently excellent functionality, whether serving two users or 20.000.  

Why App Scalability Is Important  

As we saw before, you can not only lose users if your app doesn’t meet the growing demand, but it might also lead to unfavorable reviews, and users will not hesitate to switch to your competition.  

So, if you have performance issues, like slow load time, frequent timeouts, an infrastructure operating at its limits, higher traffic peaks, or network latency, it is time to scale your app.  

Benefits Of Making an App Scalable  

The following benefits could make a compelling case for including application scaling in your development. Let’s look at some of them:  

1) Improved User Experience  

During peak usage periods, the app may become unresponsive or fail to deliver content efficiently, generating slow performance, downtime, and poor user experience. Avoid this by scaling your app and providing a smooth and responsive user experience.  

2) Cost Optimization  

Developing an app with scalability in mind in advance will help you allocate more resources efficiently as your app matures. Otherwise, you could face the costs of restructuring your code and architecture further down the line.  

3) A Stable App  

You will be distributing architecture by distributing workloads across multiple servers or instances. So, if one server fails, other instances can handle the workload, thus reducing the risk of application downtime.  

4) Feature Customization  

Microservices architecture seems like a team, where each service has its codebase and performs specific tasks independently. This decentralization allows you to modify one function without disturbing the entire app, making it suitable for more advanced and accessible customization or adding new features without disrupting the whole application.  

5) High-quality User Performance  

A scalable app always performs smoothly, supports continuous improvements, and allows personalization for a growing user base, minimizing bottlenecks and ensuring faster response times, improving load times and performance.  

This is important when you need an application to handle increased workloads and surges more efficiently.  

6) Improved Growth  

Scalability lets you add new features or integrations as your business evolves, making it easier and more flexible to adapt to shifting market trends, customer expectations, or special promotions during peak periods, like Christmas, Cyber Monday, or Black Friday.   

This means a scalable app is more profitable because it is ready for unexpected transaction spikes.  

How to make an app scalable. Techniques and strategies.  

First, it is essential to test your app:  

– Check the efficiency of your app and how it works with many users.  

– Executes application performance evaluations through load and stress testing.  

– Find the time of application crashes to test its scalability.  

Knowing where you are failing to find an effective solution is essential.   

Scaling applications primarily focuses on changing backend infrastructure. There are two main approaches or types of scaling: vertical (scaling up) and horizontal (scaling out).  

– Vertical: This type turbocharges existing machines. It involves increasing the capacity of the individual servers or machines that host the application, adding more resources like CPU, memory, network capacity, and more to the existing application server. Instead of adding more servers, you improve your current one, which doesn’t require application code changes.  

– Horizontal: While vertical scaling turbocharges existing machines, horizontal is about adding more machines or servers with the application code to increase the capacity. The application is deployed on multiple servers behind a load balancer, evenly distributing concurrent incoming requests. It is flexible but implies higher development costs and often more work to ensure data consistency.  

Choosing the right application scalability approach is vital to protect your budget and growth potential. Once your strategy is clear, you must select the implementation techniques.   

Let’s see the principal options:  

1. Identify the Scalability Requirements  

Regularly analyzing server load is the first step in verifying scalability. Here are some factors that will help you identify when to increase capacity. 00For example, understand if you expect growth in your user base, keep in mind how many users you expect during the year, recognize how long can your current setup serve the growing user base without losing performance, and consider if there are any events or holidays where you observe high demand and heavy usage.  

Bearing in mind these aspects will give you a better understanding of where you’re at with capacity and where you need to be to meet the spikes in demand.  

2. Use a Viable Tech Stack  

Choosing the right tech stack is the key to scalable mobile applications. Selecting the technology that best fulfills your app’s function, including having a tech stack with a scalable backend and responsive front-end technology, is crucial.  

Does your app need to be more scalable? Rewriting it, at first, will be a significant investment, but the rewards are enormous.  

3. Feasible Code Structure  

Creating an application that can be developed independently without being wholly redesigned is essential. This will help you to scale an app to match the rising needs without causing any inconvenience when the load on your app grows.  

4. Decide On The Right Infrastructure  

Building an app that can scale gracefully over time requires intelligent network infrastructure. Using Platform-as-a-Service (PaaS) solutions like AWS, Azure, or IBM Cloud for your mobile app is an excellent way to start, and if, for example, you choose AWS, the vendor will take care of all the necessary scaling demands on your behalf. You need to define the required parameters.  

5. Database and CDN scalability  

To improve scalability, you must know how to handle more data and employ material to Delivery Networks (CDNs) to provide material more quickly.  

Scaling databases will help you if you want to handle a more significant number of user requests, and with Sharding, you can optimize strategically by splitting the database into small parts, and each small part will handle data queries, enabling faster and more efficient access and storage.  

On the other hand, CDNs play a crucial role in scaling applications by offloading the load from the origin server. Mobile CDNs make content delivery faster because CDNs distribute the information from locations closer to the user. This means that the content is delivered in a short time.  

With CDN implementation, you can optimize an app’s performance and efficiently handle growing user demands without significant infrastructure upgrades.  


As mentioned before, scalability is essential to set your app apart and guarantee its sustained success. We must get used to the idea that users will demand perfect performance; this means keeping them happy, managing peak loads, and promoting the expansion of your business, and this is only possible with scalability.  

In a very competitive market, building your MVP with Time to Market and scalability is the key to future-proofing your application and preparing it to grow seamlessly with your user base. Bringing cost optimization, improved performance, and long-term growth prospects.  

Ready to leap?  

Consider partnering with ThinkUp, an experienced fintech app development company that understands the intricacies of fintech mobile apps. Let us help you transform your business and stay competitive in today’s fast-paced.  



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