The digitalization of financial services is a global trend. The strong uptake of payment apps to replace cash clearly shows this.
In today’s world, many people decide to shop with their cell phones. Consequently, for any retailer, having payment apps in their stores is as important as having a cash register. It would have been unthinkable a couple of years ago.
According to a report by VISA called “Back to Business Study 2021 Outlook: Global Small Business and Consumer Insights”, 78% of consumers worldwide have adjusted their payment methods, with digital wallets having the most predominance. ReportLinker forecasts a compound annual growth rate of 13.7% for payments markets through 2026 and transactions in excess of USD 2 trillion through mobile app payments by 2023.
However, does this mean no one will use cash for transactions anymore? As this point is no longer clear, we will analyze it in this article. Let’sLet’s find it out together.
What is a payment app, and what is it for?
A payment app is a software you download to your mobile phone and allows you to make commercial transactions of different types: from credit card payments to money transfers, among other options.
Many of these applications are developed by financial institutions, but others belong to telecommunications companies, payment gateways, or others.
The financial revolution from payment apps
The payment apps revolution is tangible in all latitudes, but how it unfolds varies in each region.
The payment app market in Latin America
As far as Latam is concerned, the increased financial inclusion achieved is the result, in large part, of the exponential increase in smartphones and mobile data. And this is also reflected in the fact that in 2021 fintech received 40% of the venture capital granted to Latin America. (Source: Latin American Venture Capital Panorama Study, by Glisco Partners and Endeavor)
A glance at the rapid growth of fintech in Latin America involves considering that:
- Nearly 50% of the region’s adult population does not have access to financial services;
- Due to the pandemic, some 40 million people joined the financial system considering only Argentina, Colombia, and Brazil;
- The new technology-based financial models led to the development of best practices in financial institutions;
- The sector achieved such a degree of innovation in the short term that it radically changed the way of the undertaking and doing financial business in Latam.
Regarding the payment apps that are having more impact in the region, these are the most outstanding by country:
- Argentina: the local fintech market continues to grow, but about 70% of payments are still made in cash, mainly due to the lack of financial education, high commissions, and channel costs, among other reasons. The most popular payment apps are Mercado Pago, Ualá, and Modo.
- Brazil: the country went from having 474 fintech in 2015 to 1174 in 2021, and it is the largest fintech market in the region. The apps that stand out are PIX (National Instant Payment System), which revolutionized the local payments market and was created by Banco Nacional de Brasil; it is linked to more than 700 Brazilian financial institutions. Mercado Pago, the Argentinian company, also appears in the scene.
- Colombia is one of the countries with the most significant fintech development in the region, and among its most popular payment apps are Pago, Nequi, Google Pay, PayQubit, RappiPay, and Mercado Pago.
- Mexico: the use of cash is still predominant due to the low banking penetration of the population. However, payment apps are growing and stand out: Samsung Pay, Rappit, BBVA Wallet, Google Pay, and Apple Pay, among others.
- Uruguay: it is the second best-performing country in the region -behind Brazil- according to the “Global Fintech Ranking.” D-local is the most relevant fintech in Uruguay since it went public in New York. It allows cross-border payments. We also find Paganza, Prex, Micheque and Prometeo.
The payment app market in Europe
If we turn our eyes to Europe, fintech is also booming and growing, but the environment is different.
As reflected by the European Payments Council, in countries such as Switzerland, cash withdrawals from ATMs and the like have been declining by an average of 10% per year since 2019, and cash transactions represented 1% of GDP. Thus, local authorities must consider the possibility of being a 100% digital payments country by 2023. The most popular payment apps in the country are Swish and Bizum.
The Bank of England stated that it would make cash available only when demand warrants it. Otherwise, money will gradually be withdrawn, mainly because of the high costs associated and declining demand.
In the case of France, its success is Paylib, launched in 2018 and owned by central banks. The Swedish Bizum, with more than one million annual transactions in merchants, is prevailing in Spain.
Regarding countries outside the European Union, in Norway, the app Vipps, developed by the DNB banking group, stands out. Any bank customer can use it. Vipps has a market penetration of 85% and supports transactions via QR code and Bluetooth.
In addition to the boom in applications created by local financial institutions, there are also robust payment apps from IT operators such as GooglePay, ApplePay, SamsungPay, and PayPal.
At the same time, Google launched a pilot program in the European market in which developers -registered as a company or a business- can include an alternative payment system (currently only for internal payments) to the one offered by Google Play by default. In this way, the user will be the one who chooses the payment method.
Disadvantages and hidden costs of old payment structures vs. app
Incorporating new forms of payment into a business may seem obvious, but the transition can be challenging. In the initial stages, there are often more significant fears, and people are more reticent until the trend takes hold and growth become exponential.
In the case of payment applications, the role of merchants as facilitators of the installation of this new methodology is also vital. When all of this aligns, the momentum continues.
Anyway, with the scenario becoming more and more favorable for payment apps, some still need to be more confident. Mainly because they find in cash advantages such as:
- Immediate availability of money.
- Zero commission costs as there are no intermediaries (although it often has the cost of losing customers).
However, the other side of the coin shows that the disadvantages of cash are that people no longer feel so comfortable with this means of payment (even more so after the pandemic) and stop making purchases from certain suppliers if they are not offered the preferred means of payment. At the same time, for merchants, it implies greater risks of receiving counterfeit money (although not as common) and complicates accounting controls when the amounts of money handled are high.
One advantage of payment apps is that almost everyone has a mobile phone, making it easy for them to make a purchase and pay for it instantly with any payment method they choose associated with the app. In addition, payment in this way takes only seconds. It does not require having an associated bank account to operate, nor does it pay commissions.
As for the disadvantages of payment apps, the possible security flaws (still present in some applications) discourage a part of the population from using them, and failed updates that disable the app -both paid and charged- can sometimes be a constraint.
The most popular payment apps
There are many payment applications worldwide, but -as in everything- only some are good, and you must know how to choose the best one if you want to operate with them.
First of all, let’s make a necessary clarification. The payment apps can be:
- From manufacturers: Android, Apple, or Samsung, for example.
- Banking: Itaú, Santander, BBVA, etc. Most banks now have them as a service for their customers.
- Others allow payment between individuals, such as Bizum and Twyp.
According to Minsait’sMinsait’s 2018 study, these are the best payment apps in Latin America:
- Apple Pay: works on iPhone devices and Apple Watch.
- Google Pay: works on Android devices.
- PayPal: requires the user to have a PayPal account and allows transfers by simply entering the user’s email address. It also allows them to operate with cryptocurrencies.
- Pix: as mentioned above, this app was created by the Central Bank of Brazil and is the most popular payment app in this country. In addition, it is currently expanding to other markets.
- Authoriza.Net: a North American mobile payment company with a presence in more than 100 countries.
- QuickBooks Payments: it started as an accounting app and entered the digital payments business.
- Payline: operates in Latin America, the United States, and Europe and has other services besides mobile payments.
- Mercado Pago: belongs to the Argentinian company Mercado Libre and is present in several Latin American countries.
- BBVA Wallet: belongs to the BBVA bank and is present in most Latin America.
- PaySimple: it stands out for its simple interface and for easily integrating payments in Android and iOS apps.
Apple Watch and mobile payments
One of the significant advantages of the Apple Watch is that it allows you to make mobile payments quickly and simply. It is thanks to the NFC chip included in the watch. If you have an Apple Watch, you no longer need your cell phone to make payments: you can do it directly with your phone.
How to use your Apple Watch to pay?
Once you have already loaded the credit or debit cards you want to use, paying with Apple Watch is as simple as:
- Double-click on the side button.
- Scroll and select a card.
- Place your Apple Watch a few inches away from the contactless card reader and with the screen facing the reader.
- That’s it!
And, if your Apple Watch is lost or stolen and you want to prevent someone other than yourself from paying with your device, you must activate the Lost mode and log in to appleidid.com. With your Apple ID, remove the payment with credit and debit cards in the Wallet app.
Will cash as we know it disappears?
The new post-pandemic era has made us accustomed to limiting physical interaction as much as possible, including using cash to manage payments. Credit cards have indeed been gaining ground over money for years. Still, the combination of the Covid-19 pandemic and mobile payment applications gave an unthinkable boost to this trend towards the disappearance of cash (and physical cards).
In a global scenario promoting financial inclusion, technology is a great ally to achieve this goal, hand in hand with mobile money.
Moreover, the usability of payment apps is one of their significant advantages over cash. Additionally, people feel these apps allow them to manage their finances more efficiently.
Cash will probably be around for many years to come, but what is clear is that its frequency of use will be increasingly lower as payment apps have become an essential service for sellers and buyers.
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