THINKUP - Nota de blog 05

7 trends to watch out for this 2023

Every year we monitor technology trends to get an idea of what our year is going to be like and where we should put the focus on. 2023 was no different and here is our summary of the trends that dragged on in the past year.

This year I had some help this year.. since I asked ChatGPT for a list of trends to have as a reference.


1. Artificial intelligence

From Creative AI and the appearance of Chatbots such as ChatGPT (with more than 1MM users in 5 days and a value of $29,000MM), to the automation of tasks at an industrial level. This industry foresees an investment of $500MM in 2023, with a focus on the research and development of adaptive and generative AI. It currently offers one of the highest salaries in the market.

Another branch of AI that is expected to grow in the coming years is hyperautomation that facilitates, secures, and increases productivity.


2. Machine Learning

This subset of artificial intelligence is increasingly driving more types of industries and demanding more professionals. Recent years have seen substantial growth for this branch in areas such as medicine with analysis of medical records, identification of patterns and trends, and helping physicians make more accurate diagnoses and treatment recommendations, as well as cybersecurity to detect cyber attacks by analyzing network traffic and identifying unusual patterns. According to predictions, by 2025, jobs related to Machine Learning will represent 9% of all new positions (USA).


3. Superapps

These applications work with integrated mini-applications in the same environment, which makes users one click away from everything, with a single sign-on and payment information stored to facilitate transactions leading to an increase in sales app visits and in-app time. What facilitates and promotes new services to join this process. All this added to the fact that users are increasingly resistant to downloading new apps or sharing their data. There are currently several superapps, especially in the East, in countries like Korea, China, Indonesia, Singapore or Thailand, but very few in the West. Omni is an example of the rapid growth that this type of apps is having in the West, more precisely in South America. Most of the tools for business communication are tending to mutate towards a super app, such as Slack, Microsoft Teams, among other communication and team work platforms.

4. 5G

5G services are expected to revolutionize our lives by enabling services that rely on advanced technologies like AR and VR, along with cloud-based gaming services like Google Stadia, NVidia GeForce Now, and more. It is expected to be used to make HD cameras that will help improve security and traffic management, smart grid control, and smart retail as well. A total of 4400MM subscriptions to 5G networks are anticipated by 2027.


4.1 IoT – Hyper-connectivity

The Internet of Things is the future and has already enabled devices, home appliances, cars, and much more to connect and exchange data over the Internet. The IoT can enable better security, efficiency, and decision-making for businesses as data is collected and analyzed. You can enable predictive maintenance, speed care, improve customer service, and deliver benefits we haven’t yet imagined. Forecasts suggest that by 2030 around 50Bn of these IoT devices will be in use around the world, creating a massive network of interconnected devices spanning everything from smartphones to kitchen appliances generating $1.1Bn in revenue by 2023 alone.

4.2. Virtual and augmented reality

AR and VR have enormous potential in training, entertainment, education, marketing, and even rehabilitation after injury. In 2023, we can expect these forms of technologies to become even more integrated into our lives. 14 million AR and VR devices sold in 2019. The global AR and VR market is expected to grow to $209.2B by 2023, only creating more opportunities in trending technology and welcoming more ready professionals to this innovative field.

5. Cybersecurity

When cybersecurity fails or is poorly equipped, various aspects of our lives are at risk, from our data and identities to our security. That is why more and more efforts are being made not only to prevent attacks, but also to be prepared to resist them and recover quickly if they occur. Cyber security may not seem like an emerging technology, but as other technologies like AI, IoT grow, protecting data and being resilient to attacks becomes a priority for systems. The number of cybersecurity jobs is growing three times faster than other tech jobs. By 2025, 60% of organizations will use cybersecurity risk as a primary determinant in conducting third-party transactions and business engagements.

6. Blockchain – Web3 2.0

While Blockchain has not had the expected impact on the market, new industries are expected to get involved so 2023 is expected to be the year we see blockchain gain traction in enterprise applications. While many see solutions with sustainability, scalability, and performance using this technology, others remain skeptical. This has led to many adjustments and mutations in the operation trying to cover and convince most of the business.

7. Metaverse

As technology develops, we will continue to see the real world and our digital worlds sync up in new and exciting ways. The metaverse is supplied with other advances such as AR and AI in search of expanding the user experience by connecting its physical stores to the metaverse through QR codes, so as some advance, the metaverse is promoted and grows with them. A 2021 analysis states that the metaverse market will reach a staggering $800B by 2024.


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At ThinkUp, we are a digital product development company obsessed with quality and specializing in mobile apps and unique user experiences. 

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