Fintech App

6 features to include in your Fintech App(before the end of 2023)

Top features to include in your Fintech App


The future of banking is digital. No bricks. No mortar. No suits.
– Chris Skinner

With the ever-expanding fintech landscape, outpacing competitors demands relentless innovation and delivering top-notch user experiences. It’s crucial for C-level executives in the banking and fintech sectors to stay ahead of the competition by incorporating the latest features into their apps. In this article, we’ll unveil six must-have features to incorporate into your fintech app by the end of 2023, ensuring a boost in revenue and heightened user engagement. So, let’s dive right into the exciting list:

  • Mobile Wallet: Integrating mobile wallets and offer seamless Mobile Payments
  • Hyper-personalization: How to customize the user experience
  • Financial Planning and Budgeting Tools: Empowering users to manage their finances with ease
  • Gamification: Making finance fun and engaging for users
  • Robo-advisors: Providing automated investment advice and portfolio management
  • Artificial Intelligence: Enhancing the user experience through predictive analytics and machine learning


Mobile Wallet: Integrating mobile wallets and offer seamless Mobile Payments

As more users gravitate towards digital payment methods, it’s crucial for fintech apps to offer seamless mobile payment solutions. By integrating mobile wallets and streamlining the payment process, your app can attract and retain users, while also facilitating secure transactions.

Benefits of Mobile Wallets and seamless Mobile Payments

  • Convenience: Users can make payments with just a few taps, eliminating the need to carry physical wallets or cards.
  • Speed: Transactions are processed quickly, providing users with instant confirmation and reducing wait times.
  • Security: Mobile wallets utilize advanced security measures, such as biometric authentication and tokenization, to protect user data and prevent fraud.
  • Increased Engagement: With easy-to-use payment features, users are more likely to return to the app and complete transactions.

Integrating popular mobile wallets like Apple Pay, Google Pay, and Samsung Pay into your fintech app can help drive revenue and increase user engagement. By simplifying the payment process, you can provide a top-notch user experience and stay ahead of the competition.

Hyper-personalization: How to customize the user experience

As the fintech industry continues to grow, user expectations are also on the rise. To remain competitive, fintech apps must provide a seamless and tailored user experience. Hyper-personalization is the key to achieving this. By leveraging data and advanced analytics, fintech apps can create an unparalleled experience for each user. Here are some essential features to include in your fintech app to achieve hyper-personalization:

1. Customizable Dashboard and Interface

Allow users to personalize their dashboard and app interface by choosing which features, widgets, and information are most important to them. This way, they can quickly access the tools and data they need, making their experience more efficient and enjoyable.

2. Tailored Financial Advice

By analyzing user data, such as spending habits, savings goals, and investment preferences, your fintech app can provide personalized financial advice. This can help users make better financial decisions and feel more confident about their choices.

3. Intelligent Notifications

Use advanced algorithms to deliver timely, relevant notifications to users based on their financial activity and preferences. For example, send alerts when they reach a savings goal or when a bill is due, ensuring they stay on top of their finances.

4. Voice and Language Customization

Offer voice recognition capabilities and multiple language options to cater to a diverse user base. This enables users to interact with the app in the way that feels most comfortable and convenient for them.

5. Social Media Integration

Integrate social media platforms into your fintech app to enable users to share their financial achievements, such as reaching a savings goal.


Financial Planning and Budgeting Tools: Empowering users to manage their finances with ease

One of the most important features to include in a fintech app is a suite of financial planning and budgeting tools. These tools empower users to take control of their finances and make informed decisions, ultimately driving more revenue and user engagement for your app.

Budgeting and Expense Tracking

Provide users with an easy-to-use budgeting tool that allows them to create custom budgets, categorize expenses, and track their spending habits. This will help users monitor their financial progress and make necessary adjustments to stay on track.

Goal Setting and Progress Tracking

Allow users to set financial goals, such as saving for a vacation or paying off debt, and track their progress towards achieving these goals. By visualizing their progress, users will feel more motivated to stick to their plans and achieve their financial objectives.

Financial Reports and Insights

Offer users detailed financial reports and insights that help them understand their spending habits, identify areas for improvement, and make smarter financial decisions. These insights can be presented in the form of graphs, charts, or personalized recommendations based on the user’s financial history.

Investment Tracking and Management

Integrate investment tracking and management features that allow users to monitor their investment portfolios, view performance metrics, and make informed decisions about buying or selling assets. This encourages users to actively manage their investments and grow their wealth over time.

Debt Management Tools

Provide users with tools to help them manage and pay off their debts more efficiently. Features such as debt snowball or avalanche calculators, payment reminders, and refinancing options can help users reduce their debt burden and achieve financial freedom.

Financial Education Resources

Include a library of financial education resources, such as articles, videos, and tutorials, to help users improve their financial literacy and make better financial decisions. This will not only enhance user engagement but also position your fintech app as a trusted source of financial information.

Gamification: Making finance fun and engaging for users

Gamification has become an essential aspect of app design, driving user engagement and retention. By incorporating game-like elements into your fintech app, you can make the financial experience more enjoyable and accessible for users. Introducing gamification and reward systems into your fintech app can encourage users to engage more actively with the platform. Set up milestones and achievements for users to unlock, and offer tangible rewards such as cashback, discounts, or exclusive offers. This fun and interactive approach will keep users motivated and coming back for more.

1. Rewards and Incentives

Offering rewards and incentives, such as points, badges, or discounts, can encourage users to complete tasks and achieve financial goals. This sense of accomplishment can lead to increased user satisfaction and loyalty.

2. Leaderboards and Social Features

Integrating leaderboards and social features into your app can foster friendly competition and a sense of community among users. This can help users stay motivated on their financial journey and promote app usage.

3. Personalized Challenges

Create personalized challenges based on individual user goals and financial habits. This tailored approach will make users feel more connected to the app and increase their likelihood of achieving their financial objectives.

4. Progress Tracking and Visualizations

Visualizing progress through charts, graphs, or progress bars can make it easier for users to see their financial growth. This can help users stay on track with their goals and feel a sense of pride in their accomplishments.

5. Interactive Learning Modules

Incorporate interactive learning modules, such as quizzes or simulations, to educate users on financial concepts in a fun and engaging way. This can improve financial literacy and empower users to make informed decisions about their finances.

By adding gamification features to your fintech app, you can create an enjoyable experience that keeps users engaged, motivated, and loyal to your platform.

Robo-advisors: Providing Automated Investment Advice and Portfolio Management

Robo-advisors have revolutionized the investment landscape by offering accessible, cost-effective, and personalized financial advice. Integrating robo-advisory features into your fintech app can provide significant value to your users and drive engagement.

Benefits of Robo-advisors

  • Cost-efficiency: By leveraging algorithms and automation, robo-advisors can provide affordable investment management services with lower fees than traditional financial advisors.
  • Accessibility: With intuitive interfaces and easy-to-use platforms, robo-advisors make it simple for users to access portfolio management and investment advice at their fingertips.
  • Customization: Robo-advisors can tailor investment portfolios to meet individual user preferences, risk tolerance, and financial goals, providing a personalized investment experience.

Key Features to Consider

  1. Goal-based planning: Enable users to set specific financial goals and provide tailored investment recommendations to help them achieve those objectives.
  2. Automatic rebalancing: Implement algorithms that periodically rebalance user portfolios to maintain optimal asset allocation and risk management.
  3. Performance tracking: Offer users comprehensive analytics and reporting tools to monitor their portfolio performance and track progress toward their financial goals.

Integrating robo-advisory features into your fintech app can create a seamless, user-friendly experience that empowers users to take control of their financial future.

Artificial Intelligence: Enhancing the user experience through predictive analytics and machine learning

Incorporating artificial intelligence (AI) has become a necessity for staying ahead in the competitive landscape. By leveraging predictive analytics and machine learning, fintech apps can significantly enhance user experiences and streamline financial management. Let’s explore some key ways AI can help improve your fintech app:

  1. Personalized recommendations: Machine learning algorithms can analyze user data to provide personalized financial advice and product recommendations, making it easier for users to make informed decisions.
  2. Automated budgeting: AI-powered budgeting tools can learn from users’ spending habits to create customized budgets, helping them stay on track with their financial goals.
  3. Fraud detection: Predictive analytics can identify unusual patterns in user behavior, enabling fintech apps to quickly detect and prevent fraudulent activities.
  4. Enhanced customer support: AI-driven chatbots can handle common user queries more efficiently, freeing up human agents to focus on more complex issues.
  5. Investment management: Machine learning models can analyze market trends and user preferences to provide tailored investment strategies, maximizing the potential for returns.
  6. Debt management: AI can help users develop effective debt repayment plans by analyzing their financial situation and suggesting optimal strategies.

In conclusion, implementing AI technologies like predictive analytics and machine learning can greatly enhance the user experience in fintech apps. By offering personalized, data-driven solutions, fintech companies can drive more revenue and generate increased user engagement.

Bonus track: +3 important features to include in your fintech app

Now that we’ve covered the six essential features to include in your fintech app by the end of 2023, let’s dive into three bonus features that can significantly boost user engagement and revenue generation. These additional functionalities will set your app apart from the competition, providing a more seamless and enjoyable experience for your customers.

Social Media Integration: Leveraging social media networks to drive user engagement and referrals

With over half the world’s population active on social media platforms, fintech apps can harness this potential by integrating social media into their user experience. This will not only drive user engagement but also encourage referrals, ultimately leading to increased revenue and growth.

Sharing Financial Achievements

Allow users to share their financial milestones and achievements on social media platforms. This can include paying off debt, reaching savings goals, or making successful investments. By doing so, you create a sense of community and encourage others to join your fintech app.

Referral Programs

Offering incentives for users to invite their friends and family to join your fintech app can significantly boost user acquisition. Create a referral program that rewards both the referrer and the new user, making it a win-win situation for all involved. Shareable referral links can be easily posted to social media, increasing the likelihood of adoption.

Financial Education Content

Regularly sharing informative and engaging financial education content on social media can position your fintech app as a thought leader in the industry. By providing valuable information through blog posts, infographics, and videos, you will not only drive user engagement but also attract new users who are looking for reliable financial advice and tools.

Open APIs: Enabling third-party integrations and partnerships for expanded functionality

Open APIs have become a game-changer in the fintech industry, allowing for seamless integration with third-party services and helping businesses expand their offerings. By adopting open APIs in your fintech app, you’ll be able to tap into a vast ecosystem of services, creating a one-stop-shop for your users and boosting both revenue and engagement.

Benefits of Open APIs

  • Enhanced user experience: Integrating third-party services can give your users access to a wide range of financial tools and information, all within your app. This not only streamlines their experience but keeps them engaged and coming back for more.
  • Revenue opportunities: By partnering with third-party providers, you can monetize these integrations, driving additional revenue for your business.
  • Innovation and growth: Open APIs allow your app to continuously adapt and evolve, ensuring you stay ahead of the competition and meet the ever-changing needs of your users.

Examples of Third-Party Integrations

  1. Personal finance management tools: Incorporating budgeting and expense tracking features within your app can help users better manage their finances and make informed decisions.
  2. Investment platforms: Integrating with popular investment platforms enables your users to track their portfolios and execute trades without leaving your app.
  3. Insurance services: Partnering with insurers can provide your users with access to insurance products tailored to their needs, all from within your fintech app.

In conclusion, embracing open APIs and allowing third-party integrations will significantly enhance your fintech app’s functionality, user experience, and revenue potential. With 2024 just around the corner, now is the time to invest in these powerful features and propel your app to new heights.

Voice-activated Chatbots: Simplifying customer service and support

Imagine a world where customers can resolve their queries and access financial information simply by having a conversation with their fintech app. This dream is quickly becoming a reality with the integration of voice-activated chatbots in fintech apps. These AI-powered bots not only simplify customer service and support but also provide a seamless user experience.

Why Voice-activated Chatbots Are Essential

Voice-activated chatbots are an innovative solution that can provide instant assistance to customers, saving them time and effort in navigating complex financial matters.

These chatbots are designed to understand natural language, enabling users to ask questions or initiate transactions using their voice. This level of interaction creates a more intuitive and personal experience for users, leading to increased engagement and satisfaction.

Key Benefits of Voice-activated Chatbots

  • Improved customer service: By providing quick and accurate responses to user queries, chatbots help reduce wait times and improve overall customer satisfaction.
  • Reduced operational costs: Chatbots can handle a high volume of customer queries, reducing the need for additional customer support staff and resources.
  • 24/7 accessibility: With chatbots, users can access support at any time, day or night, ensuring they always have someone to assist with their financial needs.
  • Personalized experience: Chatbots can analyze user data and behavior to deliver personalized recommendations and insights, further enhancing the user experience.

In conclusion, integrating voice-activated chatbots into your fintech app will not only offer a cutting-edge user experience but also help your company stand out in the competitive landscape. By providing quick and personalized assistance, chatbots can drive more revenue and generate user engagement, making them a must-have feature for your fintech app by the end of 2023.


In conclusion, staying ahead in the rapidly evolving fintech landscape requires constant innovation and adaptation. By incorporating these six essential features into your fintech app before the end of 2023, you’ll drive revenue, boost user engagement, and ensure the success of your business in this competitive market. Don’t wait, start enhancing your app today and secure a bright financial future for your users and your company.

The best way to predict the future is to invent it.
– Alan Kay

Why not consider partnering with ThinkUp for your fintech app development? Our team of experts is ready to help you create a cutting-edge app that drives revenue and user engagement. Don’t miss out on the opportunity to elevate your fintech app to new heights – get in touch with us today!



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