We work with Design Thinking methodology, which allows us to create the best solutions involving the user from an early stage in the design process, promoting the relationship of their experiences with the digital interfaces that we create.

We are tireless seekers of continuous improvement and the creation of intuitive experiences that fascinate users and strengthen the bond with your product.

At ThinkUp, the design team’s role is a fundamental link in achieving the final product.

In the Discovery stage, we use different UX Design tools such as interviews, surveys, user persona, customer journey, etc. Our process starts with detecting a problem to be solved (which is ultimately a business opportunity). Then, there is the first instance of Discovery, where meetings are held with stakeholders and contextual interviews with users to understand their needs and define them.

Once this stage is completed, we move on to the design stage, where we establish the flow that users may go through, make wireframes in low and high fidelity, prototype, and test.