Last updated: 2025-09-28
Cookie Policy
In ThinkUp We ('we') use cookies and similar technologies on thinkupsoft.com (the 'Site') to make it work, improve performance, analyze usage, and—when you allow us—personalize content and ads. This policy explains what they are, which types we use, for what purposes, and how you can manage them.
Index
1. What are cookies?
Cookies are small files that the website stores on your device. They can be 'session' cookies (deleted when you close the browser) or 'persistent' cookies (remain until they expire). Similar technologies include pixels, local storage, device identifiers, and SDKs.
2. Data controller
Controller: GARFORTIN S.A. (“ThinkUp”)
Address: Dr. Mario Cassinoni 1011
Contact email: administracion@thinkupsoft.com
More privacy information: Privacy Policy
3. Types of cookies we use
3.1. Necessary always active
They enable basic site functions (security, loading, language preference, consent management). They do not require your authorization.
3.2. Analytics
They help us measure and understand how the Site is used (for example, with Google Analytics 4). They are activated only if you grant consent.
3.3. Advertising
They allow remarketing and ad personalization. They are activated only if you grant consent.
4. List of cookies and third parties
Note: names and expirations may vary by browser/version. We update this table periodically.
4.1. Necessary
| Name | Provider | Purpose | Expiration |
|---|---|---|---|
| cookie_consent (localStorage) | ThinkUp | Store your cookie preferences (analytics/advertising) and apply them with Google Consent Mode. | Up to 180 days |
| __cf_bm / anti-bot cookies (if applicable) | CDN provider | Protect the site against malicious traffic. | 30 minutes |
4.2. Analytics
| Name | Provider | Purpose | Expiration |
|---|---|---|---|
| _ga, _ga_ |
Google Analytics 4 | Identify sessions and measure site usage. Implemented via Google Tag Manager with Consent Mode. | 2 years |
| __hstc, hubspotutk (if HubSpot Analytics is active) | HubSpot | Visit metrics/lead nurturing on pages with forms. | 6 months–2 years |
4.3. Advertising (only if campaigns are used)
| Name | Provider | Purpose | Expiration |
|---|---|---|---|
| IDE / ANID / FPAU (depending on channel) | Google Ads | Conversion measurement and ad personalization. | 3 months–2 years |
4.4. Other third parties we may load
| Service | Provider | Use | Notes |
|---|---|---|---|
| Google Tag Manager | Site tag management. | Honors your consent and Consent Mode v2. | |
| reCAPTCHA | Anti-spam protection in forms. | Loaded only where necessary and according to your consent. | |
| Clutch Widget | Clutch | Display reviews/badges. | Loaded only if you accept analytics. |
5. How to manage your consent
You can accept, reject, or customize cookie categories from the banner when you first visit the Site. At any time, you can change your choice:
You can also delete cookies from your browser settings (Chrome, Firefox, Safari, Edge). Note that blocking certain cookies may affect the Site's functionality.
6. International transfers
Some providers (for example, Google or HubSpot) may process data outside your country. When applicable, we implement appropriate safeguards (e.g., EU Standard Contractual Clauses) and recommended privacy settings.
7. Changes to this policy
We may update this policy to reflect technical, legal, or service changes. We will publish the current version on this page indicating the 'Last updated' date.
8. Contact
If you have questions about this policy or the use of cookies on the Site, contact us at administracion@thinkupsoft.com.