Produbanco

About the client

Produbanco is one of Ecuador’s leading banks and part of Grupo Promerica. It began operations in 1978 and, in 2014, completed its integration with Banco Promerica Ecuador while preserving Produbanco’s trajectory and brand.

With a focus on retail, SME, business, and corporate banking, it promotes digital channel adoption and innovation in financial services.

Client needs

• · Modernize the app and brand perception with a simple, organized experience.
• · Accelerate time-to-market with a scalable technology foundation.
• · Deliver hyper-personalized experiences based on context and customer profile.
• · Maintain security and compliance standards for the financial sector.

Hyper-personalized experiences

• · Modular architecture and mobile design with a unified design system for iOS and Android.
• · Content cards/modules that prioritize features and enable continuous evolution without massive redesigns.
• · Hyper-personalization of sections and entry points by profile, usage, and goals.
• · Performance strategy, CI/CD, feature toggles, and production monitoring.
• · Security by design: secure data handling, hardening, and industry best practices.

Services provided

Digital channels
consulting

UX/UI
design

User
experience

Prototyping and
validation

Results

• · App modern, accessible, and scalable ready to add new capabilities.
• · Modular navigation that improves feature discovery and adoption.
• · Continuous product evolution without complex redesigns or interruptions.
• · Accelerated time-to-market with frequent, controlled releases.
• · Security and compliance aligned with financial industry practices.