LATAM's #1 company dedicated exclusively to digital channels for the financial industry
We are a team of specialists in strategy, design, engineering, and data dedicated exclusively to the financial sector.
Experts in mobile app development: digital banking, wallets, and payments.
We unite strategy, design, and technology to power digital banking
We create innovative digital products for banks, fintechs, and neobanks in LATAM.
Our team drives the digital transformation of the financial industry.
Experts in digital banking, e-wallets, payments, and super apps.
Hyper-personalization and data-driven UX: unique experiences for every user.
+10 years developing digital channels for banks and financial institutions used by millions of people.
We bring together strategy, design, and technology to accelerate financial innovation.
At ThinkUp we design personalized digital experiences for every step of the customer journey.
We create products that:
Our specialization in banking and fintech lets us deeply understand the challenges and opportunities of the financial sector in LATAM. We combine business knowledge and technology to design innovative, effective digital solutions tailored to banks, neobanks, and fintechs across the region.
In 2017 we identified a critical gap in the digital transformation of banking in LATAM. Traditional consultancies did not grasp the complexity of the financial sector: regulations, compliance, security, onboarding, or how to turn users into high-value customers.
How ThinkUp was born: the first company in Latin America 100% focused on designing experiences, developing mobile applications, building digital channels, and creating digital products for banking and fintech.
We create secure, scalable solutions aligned with industry demands. We speak the same language as financial CTOs, CPOs, and CDOs.
Since then
Our team is made up of professionals with experience in leading LATAM banks and fintechs, experts in both technology and the financial sector. We are active members of regional fintech associations, keeping us connected to the latest trends and innovations.
We don't improvise. We apply a proven methodology, refined alongside LATAM's most demanding banks and fintechs.
Strategy: Product managers and business analysts define roadmaps with data and validation.
UX/UI design: We design conversion-driven experiences centered on financial users.
Architecture: Secure, scalable cloud infrastructures.
Development: Mobile applications, frontend, backend, DevOps, and CI/CD.
Data & AI: Predictive models for personalization and fraud prevention.
QA & security: Automated testing that meets regulatory requirements.
Growth: Acquisition, retention, and monetization strategies.
Strategic partners that elevate your product: AWS, Google Cloud, Azure, Temenos, Mambu, Finastra, Bantotal, Visa Developer, Braze, Mixpanel, among others.
We combine talent, technology, and experience to accelerate your project and maximize results from day one.
Development frameworks tailored to financial products. Automated testing with real transactional scenarios and compliance by design from the first sprint.
At ThinkUp we build with a fintech-first approach, combining industry expertise and proprietary accelerators—modules, libraries, and prebuilt flows—that reduce implementation time and cost. This lets us deliver digital solutions in weeks, not months, tailored to banks, fintechs, and neobanks.
The differentiator:
Accelerated time-to-market with ready-to-integrate components.
Proven solutions that guarantee quality and security from the start.
Total flexibility to customize and scale according to your business strategy.
The result?
We develop and adopt the latest technologies to keep you ahead of the curve.
While others talk about AI, we already apply it. We integrate artificial intelligence at every stage to deliver smarter financial products, faster.
AI Advantage at three levels:
Accelerated development: +40% speed thanks to code generation, automated testing, and intelligent debugging.
Smarter products: hyper-personalization, real-time fraud detection, predictive analytics, and advanced financial chatbots.
Continuous optimization: AI improves performance, runs automated A/B testing, and generates insights without human intervention.
The result?
We align with your business goals to ensure maximum impact. We optimize the metrics that truly drive growth: CAC, LTV, user activation, and retention.
🚀 ThinkUp Core: Proprietary component and pipeline framework that cuts time-to-market by more than 50%.
🧠 End-to-end product mindset: We support the entire cycle: design, development, operation, and continuous evolution.
📊 Improvement of key metrics: More conversion, less churn, higher LTV and average ticket with personalized upsell and cross-sell strategies.
🏦 Real financial know-how: We integrate compliance (AML, KYC), open banking, and BaaS from day one.
🤖 Applied AI: Machine learning and predictive analytics for smarter decisions and personalized experiences.
⚡ Agility at scale: Multidisciplinary teams, short sprints, and validation with real users from day one.
We don't just build digital products; we generate sustainable growth and proven returns for our clients' businesses. Innovation that translates into concrete, measurable results.
At ThinkUp we measure success through tangible results. Every product we deliver is designed to maximize ROI for our financial clients, with digital strategies aligned to business goals from acquisition through retention.
Our projects have demonstrated:
We are part of Domus Global, the innovation engine in technology and marketing that drives corporate transformation.
At ThinkUp we combine experience, technology, and vision so your fintech product scales with security and speed.
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